How to apply- What makes this product so easy and fast to apply is that you don't need a brush.I just apply this and tap/rub it in with my finger.
Why I love it- I think that this product is perfect especially for summer because it looks natural but really makes a difference. For a simple and easy eye makeup just throw this on for highlight and add a little mascara. You will look put together without being overdone.
Cost- For $20 It is a little pricey but I think that it is worth it because it makes such a difference!